Lessons from Science Communicators
Underdogs, Copywriting, & Evolution
Using CRAC to craft an argument
And how to write ones that don't.
It's not about keeping it short.
How an underdog dominates in a market
And take it to the next level
How a Saas company changed Business Writing
And that's for small businesses
It's because you don't know what to do with it.
And what to do instead
A Mix of Science & Pizzazz 🎉
![[Case Study] How Spotify beat iTunes.](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/5c485fae-1e16-4f32-b703-386184f2c102/image.png)
![[Case Study] Once's Writing Strategy](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c618155a-56b6-4f6e-afd4-ef5e4cf49e9b/opengraph.png)
