Underdogs, Copywriting, & Evolution
Using CRAC to craft an argument
And how to write ones that don't.
It's not about keeping it short.
How an underdog dominates in a market
And take it to the next level
How a Saas company changed Business Writing
And that's for small businesses
It's because you don't know what to do with it.
And what to do instead
A Mix of Science & Pizzazz 🎉
Viewing Life as a TV Show
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